What do Key Performance Indicators (KPIs) primarily measure?

Key Performance Indicators (KPIs) are critical tools used to measure the effectiveness and progress of an organization in achieving its strategic goals and objectives. They provide quantifiable metrics that can be tracked over time to evaluate how well a company is performing in key areas that align with its mission.

Choosing KPIs allows organizations to focus their efforts on specific aspects that drive success. For instance, a company might set KPIs related to customer satisfaction, revenue growth, or operational efficiency. By monitoring these indicators, leaders can assess whether they are on track to meet their targets and make informed decisions based on the data gathered from these measurements.

While employee satisfaction, external market trends, and product development efficiency are important aspects of a business, they are not the primary focus of KPIs in the context referred to in the question. KPIs specifically target the progress made towards defined goals, making them vital for strategic planning and performance management.