What is a common characteristic of ongoing surveys?

Ongoing surveys are designed to capture feedback in a timely manner following specific events or interactions, such as the closure of a support incident. The key aspect of these surveys is their focus on immediacy, allowing organizations to gather insights while the experience is still fresh in the customers' minds. This approach not only increases the likelihood of participation but also provides more accurate and actionable feedback that can be used to improve services.

When customers can complete surveys quickly after an incident closure, it allows the organization to analyze responses in relation to recent service interactions, thus enabling continuous improvement and more responsive adjustments to service delivery. The brevity of these surveys is instrumental in encouraging completion rates, as customers are often willing to engage if the process is quick and straightforward. The characteristic of being quick to complete after an incident emphasizes both the efficiency of the survey process and the organization's commitment to capturing real-time customer sentiment.