What is the primary focus of coaching?

Coaching primarily aims to enable individuals to build on their strengths, which facilitates personal and professional growth. This approach recognizes that by identifying and enhancing existing abilities, individuals are more likely to achieve their goals and improve their performance. Effective coaching nurtures a supportive environment where individuals feel empowered to take risks, learn, and reach their full potential, ultimately contributing to a more competent and confident workforce.

Fostering strengths aligns with principles of positive psychology, which emphasize maximization of personal capabilities rather than focusing solely on correcting weaknesses. This strengths-based approach promotes engagement, motivation, and job satisfaction, leading to better outcomes for both the individual and the organization.