What protects customers from embarrassment and misused information?

Confidentiality is the concept that safeguards customers from potential embarrassment and prevents the misuse of their personal information. By ensuring that sensitive information remains private and is not disclosed without consent, confidentiality helps build trust between customers and service providers. A commitment to confidentiality enables organizations to protect customer data from unauthorized access, thereby ensuring customers feel secure when sharing their information.

Transparency in operations, while important for building trust, does not specifically address the protection of individual data. Public relations campaigns could help shape a company’s image or respond to crises, but they do not directly relate to safeguarding customer information. Customer feedback is essential for improving services and understanding customer needs, but it does not inherently protect information from misuse. Therefore, confidentiality is the most relevant choice for protecting customers in this context.