Which of the following is a characteristic of a vision statement?

A vision statement is intended to provide a clear, inspirational picture of what an organization strives to achieve in the future. It serves as a guiding light for the company’s direction and influences its culture, values, and strategic decisions.

The characteristic that aligns most closely with a vision statement is that it should inspire pride and commitment. This is essential because a forward-looking vision aims to motivate employees, stakeholders, and customers, fostering a sense of belonging and purpose. When a vision elicits enthusiasm and dedication, it effectively propels the organization toward its long-term goals.

In contrast, a vision statement should not be overly simplistic or short, as this may fail to capture the organization's ambitions and deeper values. It also should not focus solely on financial aspects; while financial success can be part of a greater vision, it should encompass broader aspirations, including social impact, innovation, and customer satisfaction. Additionally, a vision statement should encourage lofty aspirations rather than limiting them, promoting a sense of possibility and creating a roadmap for growth and achievement.