Workforce management primarily involves which of the following processes?

Workforce management focuses on optimizing an organization's human resources to meet business objectives effectively. The core of this discipline involves various processes aimed at ensuring that the right number of staff with appropriate skills are available at the right time to meet service demands.

Determining resource requirements for achieving business goals is central to workforce management because it entails analyzing both current and future needs. This process includes forecasting workload, assessing staffing levels, and making informed decisions on hiring, training, and staff deployment. By aligning staff resources with business priorities, organizations can enhance productivity and service quality.

In contrast, the other options address different aspects of business operations. While determining staff performance is important, it is part of performance management rather than workforce management. Scheduling meetings with clients pertains to customer relationship management and administrative tasks rather than workforce planning. Creating marketing strategies is related to business development and promotional efforts, which fall outside the scope of managing workforce resources. Hence, option C encapsulates the essence of workforce management effectively.